Introducing bi-directional participatory place branding: A theoretical model with multi-stakeholder perspectives by Varsha Jain, Preeti Shroff, & Subhalakshmi Bezbaruah

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dc.contributor.authorJain, Varsha
dc.contributor.authorShroff, Preeti
dc.contributor.authorBezbaruah, Subhalakshmi
dc.date.accessioned2024-01-21T17:56:44Z
dc.date.available2024-01-21T17:56:44Z
dc.date.issued2021
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7065
dc.language.isoen_US
dc.publisherEmerald Publishing Limited
dc.sourceJournal of Product & Brand Management
dc.titleIntroducing bi-directional participatory place branding: A theoretical model with multi-stakeholder perspectives by Varsha Jain, Preeti Shroff, & Subhalakshmi Bezbaruah
dc.typeArticle

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