Rural Immersion project : Ambuja Manovikas Kendra

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dc.contributor.authorGoyal, Anubhav
dc.contributor.authorSrivastava, Astha
dc.contributor.authorAgarwal, Mayank
dc.contributor.authorAgrawal, Raghav
dc.contributor.authorGoel, Vanshaj
dc.contributor.authorJain, Yashika
dc.date.accessioned2025-03-05T10:14:59Z
dc.date.available2025-03-05T10:14:59Z
dc.date.issued2020
dc.descriptionArea: Rupnagar, District: Rupnagar, State : Punjab
dc.description.abstractThe key to the project with AMK was to understand the dynamics of a group of people which exist in the society and are trying to find their way in it and how AMK is a foundation is helping their students in every possible way, even after they have graduated from the school. In order to commence the project, research approaches like secondary research, stakeholder interviews and category understanding and mapping were done to further gather more information about AMK and its operations. The objective of creating a branding exercise for AMK was worked upon by providing recommendations with regards to the proposed logo, the rationale and communication behind the logo, proposed packaging innovation along with Social Media content suggestions and content strategy. The proposed recommendations would allow AMK to market and distribute their products at par with other brands and gain leverage in the eyes of customers as they would be contributing back to society as well. The suggested recommendations, thus aim to work towards achieving the recognised brand name for AMK and take them one step closer to building the inclusive society for all.
dc.identifier.otherGroup- 30, PGDMC Batch 2019-21
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9858
dc.language.isoen
dc.publisherMICA
dc.subjectMarketing strategy for products prepared by special children at Ambuja Manovikas Kendra
dc.titleRural Immersion project : Ambuja Manovikas Kendra

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