Impulse buying behaviour in the bath and shower care category across modern retail formats

Thumbnail Image

Files

2011151.pdf (1.74 MB)

Date

2013

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/6092

Collections

Dissertations and Thesis