Effect of post-click factors in digital display channel: The role of depth of interaction in the sale conversion process

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dc.contributor.authorKishore, Amit
dc.date.accessioned2024-01-21T19:19:18Z
dc.date.available2024-01-21T19:19:18Z
dc.date.issued2023
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7824
dc.language.isoen_US
dc.publisherExcel India Publishers
dc.sourceICMC 2023: MICA 9th International Communication Management Conference
dc.titleEffect of post-click factors in digital display channel: The role of depth of interaction in the sale conversion process
dc.typeOther

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