Does instagram help build attitudinal loyalty among automobile brands? an exploratory study

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dc.contributor.advisorAnita Baslingappa
dc.contributor.authorAbraham, Mathew
dc.date.accessioned2024-01-04T17:20:18Z
dc.date.available2024-01-04T17:20:18Z
dc.date.issued2021
dc.format.extent40p.
dc.identifier.other4020
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6478
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20190126191
dc.subjectInstagram influencer
dc.subjectemerging trend
dc.subjectautomobile industry
dc.subjectloyalty as concept
dc.subjectsocial media
dc.titleDoes instagram help build attitudinal loyalty among automobile brands? an exploratory study
dc.typeThesis

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