Empowering the bottom of the pyramid: Harnessing innovation for sustainable growth
| dc.contributor.author | Trivedi, Rushabh | |
| dc.date.accessioned | 2025-08-14T07:40:47Z | |
| dc.date.available | 2025-08-14T07:40:47Z | |
| dc.date.issued | 2025 | |
| dc.identifier.citation | Gupta, S., & Trivedi, R. (2025). Empowering the bottom of the pyramid: Harnessing innovation for sustainable growth. In. R. Singh., & T.A. Wani (Eds.), Marketing to the Base of the Pyramid (pp 129-152). Springer. https://doi.org/10.1007/978-981-96-7105-2_7 | |
| dc.identifier.uri | https://ir.mica.ac.in//handle/123456789/10257 | |
| dc.language.iso | en | |
| dc.publisher | Springer | |
| dc.title | Empowering the bottom of the pyramid: Harnessing innovation for sustainable growth | |
| dc.type | Article |
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