Determining the relative importance of the factors comprising customer based brand equity

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dc.contributor.advisorNirmal Goswami
dc.contributor.authorAmrish Goyal
dc.date.accessioned2023-12-15T17:23:33Z
dc.date.available2023-12-15T17:23:33Z
dc.date.issued1996
dc.format.extentv, 53p.
dc.identifier.other14
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4539
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG199411
dc.subjectclient servicing
dc.subjectcomponents
dc.subjectconsumer based
dc.subjectbrand loyalty
dc.subjectbrand awareness
dc.subjectbrand associations
dc.titleDetermining the relative importance of the factors comprising customer based brand equity
dc.typeThesis
dcterms.identifier658.827 GOY

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