Applicability of brand share models using brand preference ratings in the Indian market

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dc.contributor.advisorP. K. Sinha
dc.contributor.authorDivyesh Sureshbhai Modi
dc.date.accessioned2023-12-15T17:23:59Z
dc.date.available2023-12-15T17:23:59Z
dc.date.issued2001
dc.format.extent37p.
dc.identifier.other00805
dc.identifier.other00806
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4806
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99017
dc.subjectapplicability of brand share models
dc.subjectusing constant sum
dc.subjectpaired comparisons data
dc.subjectdifferent applicabilities accross product categories
dc.subjectpreference ratings
dc.titleApplicability of brand share models using brand preference ratings in the Indian market
dc.typeThesis
dcterms.identifier658.827 MOD

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