Does explicit comparative advertising affect Indian consumers attitudes towards low and high-involvement product? by Varsha Jain, Rohit Trivedi, Vikrant Joshi and Aarzoo Daswani

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dc.contributor.authorJain, Varsha
dc.contributor.authorTrivedi, Rohit H.
dc.contributor.authorDaswani, Aarzoo
dc.date.accessioned2024-01-21T17:55:50Z
dc.date.available2024-01-21T17:55:50Z
dc.date.issued2015
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6774
dc.language.isoen_US
dc.publisherInternational Journal of Emerging Markets
dc.sourceInternational Journal of Emerging Markets
dc.titleDoes explicit comparative advertising affect Indian consumers attitudes towards low and high-involvement product? by Varsha Jain, Rohit Trivedi, Vikrant Joshi and Aarzoo Daswani
dc.typeArticle

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