Rural Research Project: Kevchi

dc.contributor.author	Akella, Pavan
dc.contributor.author	Boaz, Akansha
dc.contributor.author	Raje, Neeraj
dc.date.accessioned	2024-11-09T11:42:32Z
dc.date.available	2024-11-09T11:42:32Z
dc.date.issued	2014
dc.description	Rural Immersion Project – Village : Kevchi, District: Bilaspur, State: Chhattisgarh
dc.description.abstract	Marketing has evolved in India over the years. Suddenly many brands are shifting their focus to rural India. It is not only an interesting and an untapped market but also poses huge numbers and hence interests the brands. Since Rural Marketing is in its nascent stage, brands want to enjoy the first mover advantage and capture the territory and create a brand loyalty by taking over the mind space of the rural consumer before other brands come in. However, most of the companies also realise that it is not an easy market and is extreme diverse. The landscape, the language, the socio-cultural behaviour are varied and difficult to understand. Hence, a lot of research is being carried out in this areas to understand the psyche of the rural consumer. Understand the rural consumer and their lifestyle.  Find out the factors that affect their behaviour and decisions, Understand their consumption patterns of brands and media.
dc.identifier.other	PGDMC Batch 2013-15
dc.identifier.uri	http://ir.mica.ac.in/handle/123456789/8678
dc.language.iso	en
dc.publisher	MICA
dc.subject	Rural development & problems
dc.subject	study by students
dc.title	Rural Research Project: Kevchi

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