Study of effectiveness of radio as a potential medium for brand building with special emphasis on various methods of measuring effectiveness

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dc.contributor.advisorTara Nair
dc.contributor.authorKhare, Prajat
dc.date.accessioned2023-12-15T17:24:59Z
dc.date.available2023-12-15T17:24:59Z
dc.date.issued2005
dc.identifier.other001723
dc.identifier.other001724
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5138
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG200339
dc.titleStudy of effectiveness of radio as a potential medium for brand building with special emphasis on various methods of measuring effectiveness
dc.typeThesis
dcterms.identifier658.827 KHA

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