Key influencers of purchase decisions in the OTC category

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dc.contributor.advisorNaval Bhargav
dc.contributor.authorMoossaddee, Aparna
dc.date.accessioned2023-12-15T17:26:39Z
dc.date.available2023-12-15T17:26:39Z
dc.date.issued2009
dc.format.extent92p.
dc.identifier.other002744
dc.identifier.other002745
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5485
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2007066
dc.titleKey influencers of purchase decisions in the OTC category
dc.typeThesis
dcterms.identifier658.8343 MOO

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