A study of the ad avoidance behaviour across age groups

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dc.contributor.advisorKunjesh Parihar
dc.contributor.authorAbhishek Shahabadi
dc.date.accessioned2023-12-15T17:23:49Z
dc.date.available2023-12-15T17:23:49Z
dc.date.issued2000
dc.format.extent60p.
dc.identifier.other00590
dc.identifier.other00591
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4730
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98001
dc.subjecttv programmes
dc.subjectparticular age groups
dc.subjectad voidance behaviour
dc.subjectINTAM data
dc.subjectreasons for avoidance
dc.subjectattitudes towards advertising
dc.subjectattitude towards ad clutter
dc.subjectquantitative study
dc.titleA study of the ad avoidance behaviour across age groups
dc.typeThesis
dcterms.identifier659.1072 SHA

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