Brand equity creation by international marketers in Indian and Chinese markets

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dc.contributor.advisorNaval A. Bhargava
dc.contributor.authorDhaila, Isha
dc.date.accessioned2023-12-15T17:26:43Z
dc.date.available2023-12-15T17:26:43Z
dc.date.issued2009
dc.format.extent92p.
dc.identifier.other002766
dc.identifier.other002767
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5497
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2007077
dc.titleBrand equity creation by international marketers in Indian and Chinese markets
dc.typeThesis
dcterms.identifier658.827 DHA

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