Exploring customers' feelings and responses toward relational ads by Richa Agrawal
dc.contributor.author | Agrawal, Richa | |
dc.date.accessioned | 2024-01-21T19:03:15Z | |
dc.date.available | 2024-01-21T19:03:15Z | |
dc.date.issued | 2008 | |
dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7670 | |
dc.language.iso | en_US | |
dc.publisher | Australia and New Zealand Marketing Academy, Sydney NSW Australia | |
dc.source | Marketing: Shifting the focus from mainstream to offbeat conference proceeding edited by Feng, S.; Krishnan, T.V.; Beebe, T.V. | |
dc.title | Exploring customers' feelings and responses toward relational ads by Richa Agrawal | |
dc.type | Article |
Files
Original bundle
1 - 1 of 1