Discovering the role of nostalgia in advertising on buying behavior of India consumers

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dc.contributor.advisorVarsha Jain
dc.contributor.authorChandani, Komal
dc.date.accessioned2024-01-04T17:18:47Z
dc.date.available2024-01-04T17:18:47Z
dc.date.issued2015
dc.format.extent52p.
dc.identifier.other3727
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6192
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG20130120032
dc.titleDiscovering the role of nostalgia in advertising on buying behavior of India consumers
dc.typeThesis
dcterms.identifier659.19 CHA

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