How brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies by Turner Jamie, Reshma Shah and Varsha Jain

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dc.contributor.authorJain, Varsha
dc.date.accessioned2024-01-21T17:56:26Z
dc.date.available2024-01-21T17:56:26Z
dc.date.issued2018
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6982
dc.language.isoen_US
dc.publisherHenry Stewart Publications
dc.sourceJournal of Brand Strategy
dc.titleHow brands are using nonlinear marketing to address consumer resistance to traditional marketing strategies by Turner Jamie, Reshma Shah and Varsha Jain
dc.typeArticle

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