Rural Research Project: Saboo

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dc.contributor.authorBhide, Chinmay
dc.contributor.authorSingh, Dhananjay
dc.contributor.authorDeb, Ritwika
dc.contributor.authorJaiswal, Shriti
dc.date.accessioned2024-12-08T21:34:04Z
dc.date.available2024-12-08T21:34:04Z
dc.date.issued2015
dc.descriptionRural Immersion Project – Village : Saboo, District: Leh Ladakh, State: Jammu and Kashmir
dc.description.abstractThe rural research project by our team was done at Saboo Village in the Leh District of Jammu & Kashmir. We stayed in the village for 6 days, conducting our research for 5 days in total. This stay in the village was an attempt to get a better understanding of rural India, the consumer behavior and brand consumption patterns of the large sum of people that are still settled in the rural regions of the country. During our stay at Saboo, we tried to interact with as many residents of the village as we could, also varied professionals and groups of people. Through this report, we will attempt to give an extensive communication strategy to improve the current problem in the village.
dc.identifier.otherPGDMC Batch 2014-16
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9169
dc.language.isoen
dc.publisherMICA
dc.subjectRural development & problems
dc.subjectstudy by students
dc.titleRural Research Project: Saboo

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