Retail therapy : a study in the Indian context to understand compensatory consumption and its implications on consumers' psyche
| dc.contributor.advisor | Rajneesh Krishna | |
| dc.contributor.author | Dsouza, Danceline | |
| dc.date.accessioned | 2024-01-04T17:17:55Z | |
| dc.date.available | 2024-01-04T17:17:55Z | |
| dc.date.issued | 2012 | |
| dc.format.extent | 55p. | |
| dc.identifier.other | 3484 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5936 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2010089 | |
| dc.title | Retail therapy : a study in the Indian context to understand compensatory consumption and its implications on consumers' psyche | |
| dc.type | Thesis | |
| dcterms.identifier | 381.14 DSO |
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