Exploring the role of online communities as a marketing tool for trans-media productions

Thumbnail Image

Files

2010060.pdf (865.4 KB)

Date

2012

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

Citation

URI

http://ir.mica.ac.in/handle/123456789/5905

Collections

Dissertations and Thesis