Targeting strategies and measurement of their effectiveness for mobile marketing

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dc.contributor.advisorAshok Ranchhod
dc.contributor.authorGupta, Rahul
dc.date.accessioned2024-01-04T17:17:37Z
dc.date.available2024-01-04T17:17:37Z
dc.date.issued2011
dc.format.extent71p.
dc.identifier.other003354
dc.identifier.other003355
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5822
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2009093
dc.titleTargeting strategies and measurement of their effectiveness for mobile marketing
dc.typeThesis
dcterms.identifier658.809 GUP

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