Impact of brand communications creativity on the hierarchy of effects model
| dc.contributor.advisor | Anita Basalingappa | |
| dc.contributor.author | Krishnan T, Ramesh | |
| dc.date.accessioned | 2024-01-04T17:17:32Z | |
| dc.date.available | 2024-01-04T17:17:32Z | |
| dc.date.issued | 2011 | |
| dc.format.extent | 51p. | |
| dc.identifier.other | 003242 | |
| dc.identifier.other | 003243 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5767 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2009038 | |
| dc.title | Impact of brand communications creativity on the hierarchy of effects model | |
| dc.type | Thesis | |
| dcterms.identifier | 659.104 KRI |
Files
Original bundle
1 - 1 of 1