Understanding media usage : Medium Suitability toward Brand Communication

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorHalve, Akshay Anand
dc.date.accessioned2024-01-04T17:18:05Z
dc.date.available2024-01-04T17:18:05Z
dc.date.issued2012
dc.identifier.other3546
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/6001
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2010151
dc.titleUnderstanding media usage : Medium Suitability toward Brand Communication
dc.typeThesis
dcterms.identifier302.23 HAL

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