Rural Brand Preference Determinants in India by Rajneesh Krishna

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dc.contributor.authorKrishna, Rajneesh
dc.date.accessioned2024-01-21T18:24:52Z
dc.date.available2024-01-21T18:24:52Z
dc.date.issued2009
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7504
dc.language.isoen_US
dc.sourceMarketing to Rural Consumers: Understanding and Tapping the Rural Market Potential edited by Sanal Kumar, Vela Yudhan and Guda Sridhar
dc.titleRural Brand Preference Determinants in India by Rajneesh Krishna
dc.typeBook chapter

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