Impact pf negative publicity on consumer attitude, preference and behaviour

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dc.contributor.advisorShubhra Gaur
dc.contributor.authorNarayan, Nandita
dc.date.accessioned2024-11-20T08:25:52Z
dc.date.available2024-11-20T08:25:52Z
dc.date.issued2005
dc.format.extent42p.
dc.identifier.other001833
dc.identifier.other001834
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/8771
dc.language.isoen_US
dc.publisherMudra Institute of Communications Ahmedabad
dc.relationPREM200408
dc.titleImpact pf negative publicity on consumer attitude, preference and behaviour
dc.typeThesis
dcterms.dateCopyrighted2004-2005

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