An analysis of usage of media channels for product vs service advertising in India
| dc.contributor.advisor | Rohit Trivedi | |
| dc.contributor.author | Mediratta, Aditi | |
| dc.date.accessioned | 2024-01-04T17:17:29Z | |
| dc.date.available | 2024-01-04T17:17:29Z | |
| dc.date.issued | 2011 | |
| dc.format.extent | 50p. | |
| dc.identifier.other | 003176 | |
| dc.identifier.other | 003177 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/5734 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG2009004 | |
| dc.title | An analysis of usage of media channels for product vs service advertising in India | |
| dc.type | Thesis | |
| dcterms.identifier | 659.131 MED |
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