Media habits, preferences and response to advertising of elderly consumers

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dc.contributor.advisorPradeep Krishnatray
dc.contributor.authorAnanya Jaswal
dc.date.accessioned2023-12-15T17:23:49Z
dc.date.available2023-12-15T17:23:49Z
dc.date.issued2000
dc.format.extent92p.
dc.identifier.other00598
dc.identifier.other00599
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4734
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG98005
dc.subjectmedia habits
dc.subjectmedia preferences of elderly
dc.subjectmotivation for the preferences
dc.subjectattitude of elderly towards advertising
dc.subjecteffects of protrayal
dc.subjectrepresentation of elderly in advedrtising
dc.subjectself image
dc.titleMedia habits, preferences and response to advertising of elderly consumers
dc.typeThesis
dcterms.identifier659.1072 JAS

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