Going the extra mile, now or after a while: The impact of employee proactivity on consumer responses and the moderating role of time to contact

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2022

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Excel India Publishers

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Otterbring, T., Arsenovic, J., Samuelsson, P., Malodia, S., & Dhir, A. (2022). Going the extra mile, now or after a while: The impact of employee proactivity on consumer responses and the moderating role of time to contact. [Conference Abstract]. ICMC 2022: MICA’s 8th International Communication Management Conference. (pp. 38-39). Ahmedabad: Excel India Publishers.