Rural Immersion project : Blind People’s Association
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
MICA
Abstract
BPA India is an organization that works to provide equal opportunities to various groups of the societies, including the visually impaired, mentally challenged, imparting vocational education to the youth, and organizing women.
Problem Statement
The rural issue that our project encompassed included the study of livelihood program of Self-Help Group of Ovangadh village, in Sayla block, of Surendrenagar district in northern Gujarat. The study of the Self-Help Group included understanding the dynamics of the group, how it was formed, and the activities undertaken by them. This study was to finally culminate in marketing strategies that would enable the women SHG to expand the reach of their products in a more efficient manner to a wider audience, thereby leading to higher sales and replicability in future.
Description
Area & state: Gujarat
Keywords
Virtual Immersion Work