Communicating with the customer: retail advertising and promotions by Mini Mathur and Hemant Trivedi

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dc.contributor.authorMathur, Mini
dc.contributor.authorTrivedi, Hemant C.
dc.date.accessioned2024-01-21T18:24:52Z
dc.date.available2024-01-21T18:24:52Z
dc.date.issued2009
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7499
dc.language.isoen_US
dc.publisherImages Multimedia Pvt. Ltd: New Delhi
dc.sourceIndia Retail Report 2009
dc.titleCommunicating with the customer: retail advertising and promotions by Mini Mathur and Hemant Trivedi
dc.typeBook chapter

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