Terms of endowment making insurance a policy in life : a sectoral communication study of the life insurance industry in India

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Date

2002

Authors

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Journal ISSN

Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

life insurance market, customer education, about life insurance, not life insurance brands, mode and format delivery, existing communication

Citation

URI

http://ir.mica.ac.in/handle/123456789/4852

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Dissertations and Thesis