An empirical investigation of corporate brand image: antecedents, mediating role and impact on stakeholder expectations by Prathap Oburai, YLR Moorthy, Anita Basalingappa, Kok-Wai Chew and Michael J. Baker

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dc.contributor.authorBasalingappa, Anita
dc.date.accessioned2024-01-21T19:03:12Z
dc.date.available2024-01-21T19:03:12Z
dc.date.issued2006
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7637
dc.language.isoen_US
dc.publisherEuropean Marketing Academy, Athens
dc.sourceProceedings of Sustainable Marketing Leadership: A synthesis of polymorphous axioms, strategies and tactics
dc.titleAn empirical investigation of corporate brand image: antecedents, mediating role and impact on stakeholder expectations by Prathap Oburai, YLR Moorthy, Anita Basalingappa, Kok-Wai Chew and Michael J. Baker
dc.typeArticle

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