Surrogate products and event sponsorships for liquor brands : a study to understand the implications for brand identity

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199754.pdf (8.32 MB)

Date

1999

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Volume Title

Publisher

Mudra Institute of Communications, Ahmedabad

Abstract

Description

Keywords

surrogate advertising, event sponsorship, brand identity, laws governing surrogate advertising

Citation

URI

http://ir.mica.ac.in/handle/123456789/4729

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Dissertations and Thesis