Marketing And Communication Strategy For SGS Handicrafts

Simple item page
dc.contributor.authorKumar, Sai Bala Kiran
dc.contributor.authorFigueiredo, Rhea
dc.contributor.authorVaghela, Tapan
dc.contributor.authorKumar, Vineet
dc.contributor.authorMohammed, Wasim<
dc.date.accessioned2024-12-20T11:47:52Z
dc.date.available2024-12-20T11:47:52Z
dc.date.issued2016
dc.descriptionRural Immersion Project – Area Chhota Udepur, District: Chhota Udepur, State: GujaratRural development & problems, study by students
dc.description.abstractChhotaudepur district is one of the most under developed areas of Gujarat. It has predominantly a tribal population dependent on rain fed agriculture on their small and marginal land holdings. Thirty years back the area was marred by very low levels of literacy, lack of infrastructure and communication facilities and hence almost untouched by development. Most farmers in the area were ignorant about the latest development and technology in the field of agriculture hence prone to drudgery. With a deep understanding from the Company Overview and details laid out by SGS, we identified the following Marketing Research Objective - To arrive at a comprehensive marketing strategy for the Handicraft Division of SGS. • To analyse and strengthen Forward linkages through a detailed distribution and communication plan.
dc.description.sponsorshipShardadevi Gramudyog Utpadak Sahkari Mandali
dc.identifier.otherPGDMC Batch 2015-17
dc.identifier.urihttps://ir.mica.ac.in//handle/123456789/9215
dc.language.isoen
dc.publisherMICA
dc.subjectRural development & problems
dc.subjectstudy by students
dc.titleMarketing And Communication Strategy For SGS Handicrafts

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Bala Sai Kiran KumarRhea FigueiredoTapan VaghelaVineet KumarWasim Mohammed_compressed.pdf
Size:
488.78 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

Rural Immersion Projects