Impact of ambush marketing on sponsor identification by Seema Gupta and Satish Pandey

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dc.contributor.authorGupta, Seema
dc.contributor.authorPandey, Satish C.
dc.date.accessioned2024-01-21T19:19:15Z
dc.date.available2024-01-21T19:19:15Z
dc.date.issued2007
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/7790
dc.language.isoen_US
dc.publisherIndian Instititue of Management Bangalore
dc.sourceIndian Institute of Management Bangalore
dc.subjectWorking paper no. 256
dc.titleImpact of ambush marketing on sponsor identification by Seema Gupta and Satish Pandey
dc.typeWorking Paper

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