Brand choice and buying behaviour of a new category of customers coming in class 1 towns ( consumer goods )

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dc.contributor.advisorMilan Agnihotri
dc.contributor.authorAshutosh Sawhney
dc.date.accessioned2023-12-15T17:23:58Z
dc.date.available2023-12-15T17:23:58Z
dc.date.issued2001
dc.format.extent61p.
dc.identifier.other00795
dc.identifier.other00796
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4800
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG99012
dc.subjectstudy of buying behaviour
dc.subjectbrand choice
dc.subjectconsumer goods
dc.subjectcustomer of class 1
dc.subjectGurgaon
dc.subjectChandigarh
dc.subjectpsychographic profile of new customer
dc.subjectforeign brands
dc.titleBrand choice and buying behaviour of a new category of customers coming in class 1 towns ( consumer goods )
dc.typeThesis
dcterms.identifier658.8343 SAW
dcterms.subjectCadbury
dcterms.subjectNestle
dcterms.subjectCharle

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