Study of seasonal and geographical clutter variation for the top 8 cities across the main television channels and calculation of a clutter index for each city

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dc.contributor.advisorPradip Chakravarty
dc.contributor.authorUday Walli
dc.date.accessioned2023-12-15T17:26:45Z
dc.date.available2023-12-15T17:26:45Z
dc.date.issued1997
dc.format.extentvi, 35p.
dc.identifier.other00122
dc.identifier.other00123
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5502
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1995051
dc.subjectmedia planning
dc.subjecttelevision channels
dc.subjectadvertising clutter
dc.subjectproduct categories
dc.subjectclutter index
dc.subjectGRP
dc.subjectkendras
dc.subjectchannels
dc.titleStudy of seasonal and geographical clutter variation for the top 8 cities across the main television channels and calculation of a clutter index for each city
dc.typeThesis
dcterms.identifier302.23 WAL

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