Promotion and branding from the lens of gamification in challenging times by Varsha Jain
| dc.contributor.author | Jain, Varsha | |
| dc.date.accessioned | 2024-01-21T17:56:47Z | |
| dc.date.available | 2024-01-21T17:56:47Z | |
| dc.date.issued | 2021 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/7078 | |
| dc.language.iso | en_US | |
| dc.publisher | Taylor & Francis | |
| dc.source | Journal of Promotion Management | |
| dc.title | Promotion and branding from the lens of gamification in challenging times by Varsha Jain | |
| dc.type | Article |
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