Cultural study on four communities : Bengalis, Punjabis, Tamilians and Gujaratis
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Date
2001
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Publisher
Mudra Institute of Communications, Ahmedabad
Abstract
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Keywords
delineate cultural differences, bengalis, gujaratis, tamilians, punjabis, advertising, multicultural environment, communication to cultural context, fragmentation, vocabulary of culture, symbols, images, typifications to communicate the message, inteded the audience