Role of brand prominence in the purchase decision of luxury consumers in India

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dc.contributor.advisorVarsha Jain
dc.contributor.authorSuri, Supriya
dc.date.accessioned2024-01-04T17:17:33Z
dc.date.available2024-01-04T17:17:33Z
dc.date.issued2011
dc.format.extent38p.
dc.identifier.other003270
dc.identifier.other003271
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/5780
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG2009052
dc.titleRole of brand prominence in the purchase decision of luxury consumers in India
dc.typeThesis
dcterms.identifier658.827 SUR

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