A comparison of the communication strategy undertaken by national retail brands and their franchisees

Simple item page
dc.contributor.advisorK. Venkataraman
dc.contributor.authorMenon, Sandhya
dc.date.accessioned2023-12-15T17:23:46Z
dc.date.available2023-12-15T17:23:46Z
dc.date.issued1999
dc.format.extent51p.
dc.identifier.other00474
dc.identifier.other00475
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4706
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1997033
dc.subjectadvertising
dc.subjectcommunication strategy
dc.subjectimplications
dc.subjectnational retail brands
dc.subjectfrenchisees
dc.subjectcomparative study
dc.subjectretail shops
dc.subjectpromotion
dc.subjectfrenchise policy
dc.subjectvisual merchandising
dc.subjectwindow shopper
dc.titleA comparison of the communication strategy undertaken by national retail brands and their franchisees
dc.typeThesis
dcterms.identifier659.1314 MEN
dcterms.subjectBenetton
dcterms.subjectArchies
dcterms.subjectLewis
dcterms.subjectLee
dcterms.subjectReebok
dcterms.subjectRaymond

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
199733.pdf
Size:
5.77 MB
Format:
Adobe Portable Document Format
Download

Collections

Dissertations and Thesis