Opportunities of co-branding in credit cards
| dc.contributor.advisor | Rajiv Bagayatkar | |
| dc.contributor.author | Prasad, Amrita | |
| dc.date.accessioned | 2023-12-15T17:24:16Z | |
| dc.date.available | 2023-12-15T17:24:16Z | |
| dc.date.issued | 2003 | |
| dc.format.extent | 54p. | |
| dc.identifier.other | 001141 | |
| dc.identifier.other | 001142 | |
| dc.identifier.uri | http://ir.mica.ac.in/handle/123456789/4917 | |
| dc.language.iso | en_US | |
| dc.publisher | Mudra Institute of Communications, Ahmedabad | |
| dc.relation | PG200106 | |
| dc.subject | understand the consumers comprehension | |
| dc.subject | co branding | |
| dc.subject | product catogery | |
| dc.subject | brand associations | |
| dc.title | Opportunities of co-branding in credit cards | |
| dc.type | Thesis | |
| dcterms.identifier | 658.827 PRA |
Files
Original bundle
1 - 1 of 1