Co-relation between net reach, effective reach and average opportunity to see (OTS)for selected dailies in Indian metropolitan cities

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dc.contributor.advisorIndrani Sen
dc.contributor.authorChandrashekhar Sharad Vaidya
dc.date.accessioned2023-12-15T17:24:08Z
dc.date.available2023-12-15T17:24:08Z
dc.date.issued1996
dc.format.extentv, 155p.
dc.identifier.other39
dc.identifier.urihttp://ir.mica.ac.in/handle/123456789/4859
dc.language.isoen_US
dc.publisherMudra Institute of Communications, Ahmedabad
dc.relationPG1994033
dc.subjectmedia planning
dc.subjectenglish dailies
dc.subjectmiddle class
dc.subjectvernacular
dc.subjectmetros
dc.subjecteffective frequency
dc.subjectoptimum frequency
dc.subjectIndian advertisers
dc.titleCo-relation between net reach, effective reach and average opportunity to see (OTS)for selected dailies in Indian metropolitan cities
dc.typeThesis
dcterms.identifier659.111 VAI

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