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Browsing Conference Papers by Author "Basalingappa, Anita"
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Item An empirical investigation of corporate brand image: antecedents, mediating role and impact on stakeholder expectations by Prathap Oburai, YLR Moorthy, Anita Basalingappa, Kok-Wai Chew and Michael J. Baker(European Marketing Academy, Athens, 2006) Basalingappa, AnitaItem Factors underlying relationship performance in B to C market by Anita Basalingappa and M.S. Subhas(Indian Institute of Management, Ahmedabad, 2005) Basalingappa, AnitaItem Impact of traditional marketing practices and relationship marketing practices on manifestation of customer loyalty by Anita Basalingappa and Subhas M.S.(ESCP EAP, Paris, France, 2009) Basalingappa, AnitaItem Role of Factual Evidence and Experience on Intuition and Strategic Marketing Decision Making by Anita Basalingappa(University of Jaffna, Sri Lanka, 2014) Basalingappa, Anita