Conference Papers
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Item A positive mental health model for stress management interventions in rganisations: insights from positive psychology by Satishj C. Pandey and Shubhra P. Gaur(Indian Science Congress Association, 2005) Pandey, Satish C.; Gaur, ShubhraItem A study of commercial database subscribers in Gujarat by Shailesh R. Yagnik(2011) Yagnik, Shailesh R.Item A study of gender portrayal in the TV advertisements: a stereotypical marketing communication approach by Anjali Bansal(IIM Lucknow, 2017) Bansal, AnjaliItem A study of glass ceiling in advertising by Anjali Bansal(MICA, 2017) Bansal, AnjaliItem A study of how WhatsApp affects internal communication and relationship in corporate organizations(Nagpur: Department of Mass Communication, 2016) Chakravarty, DevpriyaItem All is fair? - an analysis of Fair & Lovely: Television advertisements by Falguni Vasavada-Oza, & Farha Pathan(2012) Vasavada-Oza, Falguni; Pathan, FarhaItem An empirical investigation into grocery shopping behavior: Influence of digital payments by Cherry Patel and Mini Mathur(Nirma University, 2018) Patel, Cherry; Mathur, MiniItem An empirical investigation of corporate brand image: antecedents, mediating role and impact on stakeholder expectations by Prathap Oburai, YLR Moorthy, Anita Basalingappa, Kok-Wai Chew and Michael J. Baker(European Marketing Academy, Athens, 2006) Basalingappa, AnitaItem An Integrated model of luxury consumption: Empirical evidence from India by Subhadip Roy, Nikita Mitra and Varsha Jain(K.J. Somaiya Institute of Management Studies and Research, Mumbai, 2014) Jain, VarshaItem Analysis of motivational factors, choice and the role of ecosystem for women entrepreneurship in India. By Rasananda Panda and Swati Mishra(2015) Panda, Rasananda; Mishra, SwatiItem Artificial intelligence in governance: Tamil Nadu tapping-in the technology to combat the COVID-19 by Pooja Sharma and Rasananda Panda(Excel India Publishers, 2023) Sharma, Pooja; Panda, RasanandaItem Artificial intelligence: Voice search in consumer journey by Prutha Shah(Excel India Publishers, 2023) Shah, PruthaItem Best practices performed by Knowledge Exchange & Information Centre (KEIC) at MICA by Shailesh R. Yagnik and Niraj Patel(ADINET, Ahmedabad, 2007) Yagnik, Shailesh R.; Patel, NirajItem Biases in Al-Human interaction: A study of the e-commerce market space by Rejakshi Ghosh (RA) and Rasananda Panda(Excel India Publishers, 2023) Ghosh, Rejakshi; Panda, RasanandaItem Bibliogaphical control: electronic media by Shailesh R. Yagnik(Ahmedabad Library Network (ADINET), Ahmedabad, 2008) Yagnik, Shailesh R.Item Brand performance measurement through balanced scorecard model by Hemant Trivedi, Dipa U. Vadher, Darshana Shah(Venice, 2010) Trivedi, Hemant C.; Shah, DarshanaItem Brand storytelling using YouTube influencers: A comparative study of unacademy and Tata Tiago by Anwesha Bandopadhyay(Shri Manoranjan Panda, 2019) Bandopadhyay, AnweshaItem Business opportunity identification, investors and marketing sources for start-ups in India by Shailesh R. Yagnik(ADINET Publishing, 2018) Yagnik, Shailesh R.Item Cognitive approach towards understanding entrepreneurial intentions through self-efficacy and gender by Rejakshi Ghosh and Rasananda Panda(Bookwell, 2023) Ghosh, Rejakshi; Panda, RasanandaItem Collection development and content management of electronic resources in knowledge Exchange & Inforomation Centre (KEIC) at MICA by Shailesh R. Yagnik and C.N. Raval(INFLIBNET, Ahmedabad, 2005) Yagnik, Shailesh R.