Conference Papers

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http://ir.mica.ac.in/handle/123456789/6677

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Now showing 1 - 4 of 4

Developing a political brand image framework by Varsha Jain, Philip Kitchen and B. E. Ganesh
(Springer, 2017) Jain, Varsha; Ganesh, B.E.
Developing an analutical tool kit for qualitative marketing research by B. E. Ganesh, Varsha Jain and Philip Kitchen
(Emerald Group Publishing Private Limited, 2017) Ganesh, B.E.; Jain, Varsha
Structured abstract: Comprehending political branding and brand image of the BJP in India by Varsha Jain, and B.E. Ganesh
(Springer, 2017) Jain, Varsha; Ganesh, B.E.
Wizardry in qualitative marketing analysis: A toolbox for teaching by Varsha Jain, Philip Kitchen and B. E. Ganesh
(Springer, 2017) Jain, Varsha; Ganesh, B.E.