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Browsing Faculty Publications by Author "Ambika, Anupama"
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Item Augmented reality magic mirror in the service sector: experiential consumption and the self by Anupama Ambika(Emerald Publishing Limited, 2022) Ambika, AnupamaItem Creative meta-skills and creative performance: A theoretical framework(Excel India Publishers, 2021) Mungra, Yogesh; Ambika, AnupamaItem Customer centric support services in the digitalage: The next frontier of competitive advantage by Varsha Jain & Anupama Ambika(Palgrave Macmillan, 2024) Jain, Varsha; Ambika, AnupamaItem Customer-Centric service ecosystem for emerging markets by Varsha Jain and Anupama Ambika(Palgrave Macmillan, 2022) Jain, Varsha; Ambika, AnupamaItem Narratives selves in the digital world: An empirical investigation by Varsha Jain, Anupama Ambika and Manisha Pathak-Shelat(Wiley-Blackwell, 2020) Jain, Varsha; Ambika, Anupama; Pathak-Shelat, ManishaItem Repositioning the customer support services: The next frontier of competitive advantage by Varsha Jain, & Anupama Ambika(Emerald Publishing, 2020) Jain, Varsha; Ambika, AnupamaItem When consumers tune out advertising messages: Development and validation of a scale to measure advertising disengagement by Varsha Jain and Anupama Ambika(The Advertising Research Foundation, WARC, 2021) Jain, Varsha; Ambika, Anupama