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Item 10 and 10 by Satish C. Pandey(Smart Manager (2004: Vol. 02, No. 03, July-September), 2003) Pandey, Satish C.Item 10 on 10 by Satish C. Pandey(Smart Manager (2003: Vol. 02, No. 03, July-September)_, 2003) Pandey, Satish C.Item A coherent metasynthesis of blue ocean strategy (BOS) using grounded theory approach by Sooraj Aamboodiri(Allied Business Academies, 2019) Aamboodiri, SoorajItem A comparative analysis of mobile marketing: A case study approach by Saumya Pant and Varsha Jain(2013) Pant, Saumya; Jain, VarshaItem A comparative analysis of mobile marketing: A case study approach by Saumya Pant and Varsha Jain(2013) Pant, Saumya; Jain, VarshaItem A comparative assessment of migrant and indigenous entrepreneurs on regional development: A case of Odisha, India by Subrat Sarangi(Wiley-Blackwell Publishing Ltd., 2021) Sarangi, SubratItem A conceptual framework of brand co-governance in the digital age(Routledge, 2024) Jain, Varsha; Salunke, ParthItem A content analysis of Indian print advertisements featuring celebrity endorsers by Varsha Jain, Alan Dsouza, Subhadip Roy, Mari Sudha and Joe Joseph(Macmillan Publishers: New Delhi, 2008) Jain, Varsha; Dsouza, AlanItem A content analysis of Indian print advertisements featuring celebrity endorsers by Varsha Jain, Alan Dsouza, Subhadip Roy, Mari Sudha and Joe Joseph(Macmillan, 2008) Jain, Varsha; Dsouza, Alan; Sudha, Mari; Joseph, JoeItem A decade (2008-2018) of advertising research productivity: A bibliographical review(Excel India Publishers, 2021) Bezbaruah, Subhalakshmi; Jain, VarshaItem A decade (2008–2019) of advertising research productivity: A bibliometric review by Prof. Varsha Jain & Subhalakshmi Bezbaruah(Elsevier, 2021) Bezbaruah, Subhalakshmi; Jain, VarshaItem A descriptive study of Facebook uses among Indian students by Rahul Gadekar, Pradeep Krishnatray and Shubhra Gaur(Media Asia (2012: Vol. 39, No. 03), 2012) Gadekar, Rahul; Krishnatray, Pradeep; Gaur, ShubhraItem A descriptive study of Facebook uses among Indian students by Rahul Gadekar, Pradeep Krishnatray and Shubhra Gaur(Media Asia, 2012) Krishnatray, Pradeep; Gaur, ShubhraItem A dual-system approach to understanding "generation Y" decision making by V. Viswanathan and Varsha Jain(Journal of Consumer Marketing, 2013) Jain, VarshaItem A dual-system approach to understanding "generation Y" decision making by V. Viswanathan and Varsha Jain(Journal of Consumer Marketing (2013: Vol. 30, No. 06), 2013) Jain, VarshaItem A flexible online learning innovation: 30/45 + 36/6 MICA model(Routledge, 2024) Dutt, AshutoshItem A Frequency based causality approach for the yield spread as a leading indicator of economic activity - Evidence from India(Serials Publications Pvt. Ltd., 2016) Bhanja, NiyatiItem A Historical Analysis of the US Stock Price Index Using Empirical Mode Decomposition over 1791-2015. By Aviral K. Tiwari, Arif B. Dar, Niyati Bhanja, and Rangan Gupta(KIEL Institute for the World Economy, 2016) Bhanja, NiyatiItem A kitchen of one's own by Rita Kothari(Ahmedabad Mirror, 2010) Kothari, RitaItem A multi-stakeholder perspective of relationshipmarketing in higher education institutions by Varsha Jain and Himani Sharma(Taylor and Francis (Routledge), 2022) Jain, Varsha; Sharma, Himani