Faculty Publications
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Item The boredom industry by Nirmal Goswami: White paper(Mudra Institute of Communications, Ahmedabad (MICA), 1995) Goswami, NirmalItem Use of CDS/ISIS in MICA library by Shailesh R. Yagnik(1996) Yagnik, Shailesh R.Item Sport is the new opium of the people by Nirmal Goswami(Mudra Institute of Communications, Ahmedabad (MICA), 1996) Goswami, NirmalItem It is no substitute: Whilte paper by Niramal Goswami(Mudra Institute of Communications, Ahmedabad (MICA), 1996) Goswami, NirmalItem Wretched of the world by Nirmal Goswami: White paper(Mudra Institute of Communications, Ahmedabad (MICA), 1996) Goswami, NirmalItem The convertible liquidity of patriotism by Nirmal Goswami(Mudra Institute of Communications, Ahmedabad (MICA), 1996) Goswami, NirmalItem Database management in MICA library by Shailesh R. Yagnik(INFLIBNET, Ahmedabad, 1996) Yagnik, Shailesh R.Item Source of information on advertising, mass media and marketing by Shailesh R. Yagnik(1999) Yagnik, Shailesh R.Item Tween customer by Dwarika Prasad Uniyal(The Economic Times (17/10/2000), 2000) Uniyal, Dwarika PrasadItem Atmospheric: space design by P.K. Sinha and Dwarika Prasad Uniyal(P.O.P Today (2001: Vol.01, No.06, October-November), 2001) Uniyal, Dwarika PrasadItem Ensuring quality management in marketing and advertising libraries by A. Venkata Kesavan and Shailesh R. Yagnik(Indian Library Association (ILA), 2001) Yagnik, Shailesh R.Item The truth about P.O.P by P.K. Sinha and Dwarika Prasad Uniyal(P.O.P Today (2001: Vol.01, No.04, June-July), 2001) Uniyal, Dwarika PrasadItem Sweet victory for PoP: GuestSpeak by P.K.Sinha and Dwarika Prasad Uniyal(P.O.P Today (2001: Vol.02, No.01, December-January), 2001) Uniyal, Dwarika PrasadItem Sleeping with enemy by P.K. Sinha and Anuj Kumar Sinha(Journal of Best Practices in Media and Marketing (2001: Vol. 02, NO. 04, November), 2001) Sinha, Anuj KumarItem Today ads are technically way ahead of what we did in the 70s: Interview of S.R. Ayer(Mudra Institute of Communications, Ahmedabad (MICA), 2001) Ayer, S.R.Item Reality check by P.K. Sinha and Dwarika Prasad Uniyal(P.O.P Today (2001: Vol. 01, No. 05, August-September), 2001) Uniyal, Dwarika PrasadItem Digitisation of the MICA library by Shailesh R. Yagnik, Aby K. Thomas, Niraj Patel(INFLIBNET, Ahmedabad, 2001) Yagnik, Shailesh R.; Thomas, Aby K.; Patel, NirajItem Family and social influences in buying decision making: a study of television by Seema Gupta and D.S. Chundawat(Decision (2002: Vol. 29, No. 02, July - December), 2002) Gupta, SeemaItem Retail Management: A strategic approach(Pearson Education India, 2002) Mini MathurItem The retail pill by Dwarika Prasad Uniyal, Aman Dayal, Manasi Jagdish, Nayana, Mukherjee, Sonali Goenka, Ashish Roshi, Rajesh Sharma, Shilpi Kapoor, Swati Singh and(P.O.P Today (2002: Vol. 02, No. 05, February-March), 2002) Uniyal, Dwarika Prasad; Jagdish, Manasi (Student-MICA); Dayal, Aman (Student-MICA); Mukherjee, Nayana (Student-MICA); Goenka, Sonali (Student-MICA); Roshi, Ashish (Student-MICA); Sharma, Rajesh (Student-MICA); Kapoor, Shilpi (Student-MICA); Singh, Swati (Student-MICA)