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Browsing Faculty Publications by Author "Arora, Parvinder"
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Item Effect of influencer marketing on travelers' destination and hotel choice: The moderating role of advertising duration by Jay Trivedi and Parvinder Arora(Center for Culture-Centered Approach to Research and Evaluation (CARE), School of Communication, Journalism and Marketing Massey University, 2022) Trivedi, Jay; Arora, ParvinderItem Green hotel patronage intention and stated choice behaviour: A stimulus-organism-behaviour-consequence (sobc) perspective(Excel India Publishers, 2022) Soni, Sigma; Arora, ParvinderItem Influencer marketing: How influencers’ credibility affects consumer purchase intentions towards slow fashion(Excel India Publishers, 2021) Soni, Sigma; Arora, ParvinderItem The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value by Jay Trivedi, Dharun Kasilingam, Parvinder Arora and Sigma Soni(Wiley-Blackwell Publishing Ltd., 2022) Trivedi, Jay; Kasilingam, Dharun; Arora, Parvinder; Soni, SigmaItem The effect of social media communications on travellers’ brand switching intention: an Ecotel's perspective by Jay Trivedi, Parvinder Arora and Sigma Soni(Taylor and Francis Ltd, 2022) Trivedi, Jay; Arora, Parvinder; Soni, Sigma